1. Insight & vision
Where are you now and where do you want to be?
Who makes up your team, your customers, your sector?
What are your opportunities?
We listen. Analyse the data. Recommend. Repeat. Always in line with your vision.
How can digital marketing help you achieve your vision?
What advice and expertise does your organisation need?
How will you define and track success?
Whether you’re seeking SEO, Social Media or PPC advice, or the full spectrum of digital marketing activities, your Strategy is tailored to your needs.
3. Delivery & measurement
Technical SEO expertise for a site move?
Social Media marketing training?
PPC management that helps you connect with your customers?
We can deliver. But we don’t do anything without measuring it. If it’s not helping you achieve your goals, it isn’t worth doing.
Essex County Council
About Essex County Council
Essex County Council is one of the largest local authorities in the UK serving a population of approximately 1.4 million.
The Council recognises that the digital revolution means their role is changing. More and more, they want to create opportunities for people and communities to choose and act themselves, rather than to simply deliver services over which the public has no say.
WHAT WE DID
- Delivered topline digital marketing strategy on how to foster a ‘digital first’ culture
- Consulted with stakeholders to provide foundations for the design of new digital-first marketing & communications team
- Contributed to consultation outputs for recruitment process
- Developed role profiles and designed organisation chart for new team
- Provided job descriptions for all director and senior level roles in the team
- Social research project mapping online community groups throughout Essex to identify potential for Council participation
- Creating social media strategy for new marketing & communications team
- Reviewing and improving Google Analytics and Google Tag Manager setup across key Essex County Council websites
- Success of digital-first team process has enabled the Council to move to the recruitment stage
- We Are All Connected has been invited to assist in the interview process
About Crunch Accounting
Founded in 2009, Crunch are the original online accountants who disrupted this traditional industry.
Building on their success in accountancy, Crunch now also offer business insurance, mortgages, and financial planning to support freelancers, contractors, startups and small businesses.
WHAT WE DID
We Are All Connected worked with Crunch from 2012 to 2017.
- Developed content marketing strategy to help recovery from Google penalty
- Managed and optimised PPC
- Trained in-house PPC staff
- Delivered SEO consultancy
- Provided copywriting services & editorial support
- Offered guidance & analysis for social media activity
- Helped grow digital marketing capacity
- Developed overarching digital marketing strategy
- PPC activity went from average spend of £5,000 per month & £160 average acquisition cost to £40,000 spend & £70 average acquisition cost
- Site traffic grew from 10,000 to 250,000 monthly visits
- Fastest growing top 100 accountancy firm for three of the five years we worked with them
About Channel Mum
Channel Mum was launched in 2015 by Siobhan Freegard, founder of NetMums.
A vlogging platform that shows ‘the honest face of parenting’, it reaches out to the YouTube generation of mums.
WHAT WE DID
We Are All Connected worked with Channel Mum as their Senior Digital Marketing consultants from 2016 to 2017.
- Developed SEO & Channel Strategy on how to maximise each digital channel and get them working in harmony
- Worked closely with Channel Mum team to implement our SEO recommendations
- Proposed brand messaging and fed into content discussions
- Led information architecture restructure of the website
- Researched & presented YouTube Strategy to improve performance of Channel Mum YouTube – focus on Watch Time, YouTube Search & Suggested Videos
- Tested, managed & optimised YouTube advertising campaign
- Monthly, in-depth reports tracking KPIs & offering recommendations, ad hoc reports for Board & funder presentations
- Site traffic grew by 186%
- Watch Time on Channel Mum YouTube increased by 463%
- Watch Time via Search grew by 619% & via Suggested Videos by 2,181%
- Subscribers to Channel Mum YouTube increased by 1,332%
- Our proposed strapline ‘You Are Not Alone’ & hashtag #YANA adopted across the site & YouTube channel
- Site began to rank in search for important ‘weeks of pregnancy’ and baby development milestone keywords and phrases
With a backstory of passion and determination, Mooncup Ltd was founded in 2002 and manufactures the original, silicone menstrual cup – now the leading menstrual cup brand in the UK, and available in more than 60 countries.
WHAT WE DID
We Are All Connected starting working with Mooncup as their Digital Marketing Consultants in 2015.
- Researched & presented full digital marketing strategy including domain strategy
- Provided copywriting services for their new website
- Fixed Google Analytics conversion issues
- Carried out HTTP to HTTPS site migration
- Provide ongoing technical SEO support
- Offer on-page SEO advice, including keyword research
- Manage and optimise PPC campaigns in the UK and internationally
- Transactions on the site up approx 180% & overall growth in line with this
- Overall site traffic up approx 63%
- Increase of approx 30% in transactions on the site from international markets
- Transactions from PPC advertising up approx 1,027% overall
Results from January 2018 vs January 2017
PEI is a specialist information group that focuses only on alternative asset classes.
Formed in London in 2001, the company now has more than 200 employees producing a portfolio of publication brands, as well as related products and services which saw the business turn over approximately £9m in the last financial year.
WHAT WE DID
We Are All Connected has been working with PEI since 2014.
- Helped fix the technical SEO issues causing the websites to lose traffic
- Delivered digital marketing strategy including focus on paywall issues
- Conducted keyword research to inform new website structure
- Provided information architecture and on-page SEO recommendations for new websites
- Managed website migrations for nine PEI-owned sites
- Manage PPC and digital advertising for their global events
- Provide ongoing SEO support
- Traffic and revenue grown significantly
- All nine websites migrated successfully
- Typical ROI now ranges from 1000%-2000% on PPC campaigns
About the RSPCA
Based in Southwater, West Sussex, the RSPCA is the leading animal charity in the UK, and has a history that stretches back nearly 200 years.
WHAT WE DID
- Assessed the digital function in the communications team at the RSPCA
- Carried out stakeholder interviews and presented route to improve the function of digital throughout fundraising and communications teams
- Delivered series of interactive training workshops to mixed press and digital groups on the value of SEO to the RSPCA and how to optimise and amplify content
- New members of staff recruited to the communications team based on our recommendations
Following the workshops:
- All attendees said they understood the value of SEO to the RSPCA
- Press officers started to work with digital team on lists of keywords for different animals
- Digital team engaged with press team about where they needed more traffic to the site