To assess the performance of your agency, you should consider the following questions:
- Is the reporting provided adequate for your needs? It should clearly explain performance fluctuations whilst highlighting specific actions taken, and those that will be taken to further increase performance.
- Are they meeting the agreed target KPIs and providing a clear roadmap and strategy to further improve performance?
- Are they open, honest, and transparent, providing full access to all your accounts, data and fees?
We Are All Connected provide a free PPC audit to assess the current state of your PPC account versus our best practices.