What is PPC?

PPC stands for Pay Per Click advertising. You will have seen examples of this on Google or other search engines – when you type in a search these are the results at the top of the page. We run campaigns across all the major platforms including Google, Bing, Facebook, Linked In, YouTube and Google Display Network.

You pay the search engine every time someone clicks on the ad and goes through to your site. When PPC is working well, these people turn into customers and buy products or services from you. Relevant, optimised PPC campaigns are better for users and also for you – the better they are, the less you pay per conversion.