Pay Per Click (PPC) For Charities
Does your charity do incredible work, but struggles to reach a wider audience? Are you trying to raise awareness of a specific issue or campaign? Or perhaps you just want to work harder at generating new donations?
Whatever the need, Pay Per Click advertising can significantly help charities reach potential donors and volunteers, as well as raising brand awareness. This form of marketing is a fast and effective way to achieve digital marketing goals, with real time data and transparent performance metrics.
Some charities might be a little concerned that using PPC will end up costing more than the charity can spend on marketing, but fortunately Google Grants for nonprofits can be used to promote them in search results.
Google Grants For Charities
We help charities who want to use PPC have access to the Google Grant, which is basically free advertising. For more than ten years Google has been giving eligible charities the equivalent of $10,000 per month to spend on PPC advertising, so this gives nonprofits the opportunity to feature on the first page of Google search results for relevant search terms.
Our team will manage the entire Google Grant process on your behalf, from auditing your existing account (if needed) to Grant application and ongoing account optimisation.
The aim with PPC is to ensure the lowest cost per conversion and the highest return on investment. This takes a combination of expertise and a tried and tested approach, and that’s where we come in to manage and optimise your account. We can also help train and coach members of staff with a view that they will run the accounts independently when fully upskilled.
How we work with you
We work closely with you and your team to develop the right PPC strategy for your charity. We carefully manage and optimise Google Grants AdWords for charities accounts and develop ads that bring you the best traffic to your website.
If your charity is looking to embark on a PPC campaign, wants to find out if you are eligible for $10,000 a month of free advertising or wants to learn how you can increase the awareness of your cause, please get in touch today.
Contact us today by completing the form or calling 01273 838 195