Carlos Edo

‘As a Digital Business Development Consultant I help companies design and execute strategies to acquire and retain customers through digital media. When any client approaches us, I try to become part of their team to really understand their ‘why’. After that, we define clear objectives and then design the best strategy to achieve them, always following Lean Startup methodology: build, measure and learn. As also the CEO of ProAddicts, I have been working for some years on business development, acquisition marketing and fundraising. This has given me the opportunity of having a global vision that helps me create strategies connecting all parts: product development, accounting, sales and marketing.’