I manage the Pay Per Click (PPC) campaigns for our clients. This involves devising strategies for the best way to approach PPC for clients, analysing and optimising campaigns, then coming up with new ideas. It is a constantly changing environment; we are always measuring the impact of the changes we make and using the results to grow other channels. For me, connection is about coming together, sharing ideas and collaborating. Being data driven, my work allows us to reach target audiences, then find the most effective ways to connect with them. It gives clients really valuable insights. I love being able to help businesses find new ways to grow.