How Can Your Blog Content Build Quality Backlinks

“SEO” isn’t just a buzzword; it’s the driving force behind internet searches. In other words, it’s the essential area of focus for driving traffic to your website and building a sustainable, far-reaching business, or page.

Backlinks— links to your site from relevant, high-quality websites— are a critical factor in SEO. The more high-quality backlinks you have, the higher your website will rank.

Here are some practical ways to build quality backlinks to your blog content.

Guest Post to Relevant Publications

Guest posting to relevant publications in your niche has benefits for all involved. Consistently publishing content is another essential SEO factor that many sites struggle with. It takes a lot of time and effort to put together a piece of content. Combine that with the need for multiple posts per week or even per day, and blogs easily get overwhelmed.

As a guest poster, you’ll be able to help a non-competitive blog with their content creation. In return, you’ll get a high-quality backlink to your site. Additionally, having your name and bio attached to a guest post helps you position yourself as a voice of authority in your niche. This, in turn, builds brand awareness and connects you with a broader audience.

Work with an Outreach Team

Building high-quality backlinks is a time-consuming practice. It’s not something that will yield success overnight, especially when a single blogger is trying to juggle link building efforts with their regular blog responsibilities.

Working with an outreach specialist can help manage the link building tasks more effectively. Today With Jay suggests working with the outreach specialists to assist with content creation, anchor text development, and relationship management. By outsourcing these efforts, bloggers can continue to focus on creating high-quality content to link to for an excellent user experience.

Replace Broken Links

Another way to build high-quality backlinks to your blog is to use a tool like Ahrefs to identify broken links pertaining to the content you want to link to. Using this tool, you’ll be able to see what links are no longer viable on a target website and offer an alternative.

Broken links take away from a site’s SEO, so other bloggers will be eager to have them replaced. By giving them a high-quality alternative, you’re making the process easier for them. In many cases, they’ll accept your link simply because it’s the path of least resistance.

Use the Skyscraper Technique

The skyscraper technique is similar to the broken link replacement. However, in this scenario, you’re finding high ranking content that your target sites link to and creating content based on it. For example, if they’re linked to an older article about the five best skincare tips, you could reach out with an up-to-date article listing the ten best skincare tips.

The idea with this strategy is to build better content and take links away from the competition while directing traffic to your site instead.


HARO, also known as “Help a Reporter Out,” is a media and public relations site that reaches out for quotes from industry experts and leaders, including bloggers. In return, you get a backlink to your website or a business mention while being able to position yourself as an expert in your industry.

It’s free to sign up with HARO. You can select what relevant industries you want to be notified for, and then answer relevant requests as they come through. HARO sends a daily digest email that outlines the various quote and resource requests so that you can pick and choose.

With these helpful tips, you’ll be able to build high-quality backlinks to your blog and increase traffic.



How To Do Keyword Research For SEO And Content Marketing

Search engines have evolved dramatically over the last couple of decades, but it’s likely that keywords will continue to play an integral role in how they function for a very long time to come.

In this keyword research guide, we explain how to do keyword research for SEO and content marketing, so that your website and its content have the best chance of being found online.

Continue reading “How To Do Keyword Research For SEO And Content Marketing”

HTTPS Migration Checklist: A Guide To Moving To HTTPS

Do you want to know how to switch to HTTPS so your website is more secure, but want to avoid the potential risks involved? Follow our guide to ensure the transition goes smoothly.

Jump straight to our HTTPS migration checklist or read on for some background information on HTTPS and its related technologies.
Continue reading “HTTPS Migration Checklist: A Guide To Moving To HTTPS”

Best SEO Tools Review: Paid And Free Top SEO Software

There are few industries which change as quickly as the world of SEO. With search engines updating the way they work as often as multiple times per day, it can be a challenge to keep up with all the continual developments and still make sure your website is fully optimised.

Search engine optimisation tools can help you to keep your website performing at its best, but the sheer number of them can sometimes be overwhelming. Therefore, selective use of SEO technology is the key to ensuring that you leave no stone unturned when it comes to efficiently improving the performance of your website – and that the tools free up your time as opposed to monopolising it.

In this article, we examine what we consider to be the best SEO tools currently available, based on years of experimentation. It wouldn’t be feasible (or enjoyable for our readers!) to review every single piece of SEO software we use, so we have chosen some of our favourite ones which we use on a regular basis.

To jump straight to a particular area of interest, click on the links below – or read on for a review of all the tools we recommend here.
Continue reading “Best SEO Tools Review: Paid And Free Top SEO Software”

Website Migration Checklist: A Site Migration SEO Guide

There are many reasons why you might choose to move a website; perhaps you are rebranding, having a website redesign, switching to HTTPS, or even expanding to serve an international audience. Traditionally, moving a website is something that SEOs can be quite nervous about, as a site move has the potential to seriously affect rankings, traffic, conversions, and in turn revenue.

However, SEO site migration issues can be minimised if you prepare a thorough website migration project plan and carefully follow a site migration checklist and guide such as the one we have set out for you here.

Jump straight to our site migration SEO checklist or read on for a more detailed explanation of each part of the process.
Continue reading “Website Migration Checklist: A Site Migration SEO Guide”

Get in touch

Call us today for a chat about how we might be able to help on 01273 921866 or just fill in the form and we’ll get back to you in 24 hours.