Rupert Hoyal

‘I am the Senior Technical Marketing / SEO Consultant, responsible for developing the technical side of our strategies and implementing them with clients. Every client will have different things to resolve and improve. I assess how the site appears to search engines, then do things like optimise it, fix historical errors, and identify potential opportunities.

I have worked extensively on SEO and content creation, both in multiple agencies and in-house, and some of the more well-known client brands I have worked with – or currently work with – include RSPCA, Médecins Sans Frontières, Direct Line, Green Flag, eHarmony, and Thomas Cook.

I spend a lot of time outdoors walking or camping as an antidote to screen time. Building a campfire is similar to this work: preparation, the right tools, responding to changes as they occur, creating something useful and valuable.’