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SEO tips for software companies
Digital Marketing Strategy
With B2B buyers doing 70% of their research online, SEO is critical for any company selling online. If you’re not showing up in your target audience’s searches, then you can bet your competitors are. Here are our top SEO tips for software companies. 1. Keyword-targeted landing pages A landing page is a standalone webpage, created […]
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Inbound vs Outbound for B2B
Demand Generation
Inbound vs outbound sales There’s no getting away from it – the ability to sell is the be-all and end-all of business. The breadth of business functions, from IT to administration to marketing, are all designed to ultimately achieve one thing – sell more stuff. Nailing the right approach to sales, therefore, is crucial. There […]
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What does multi-touch attribution mean for the B2B customer?
Digital Marketing Strategy
Back in the day, a typical customer journey was relatively straightforward. It could be as simple as sending your prospects a catalogue in the post, and if they liked it, they ordered from it. A multi-touch attribution model wasn’t even the stuff of marketing dreams. Nowadays, only the most basic business models can operate in […]
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Transformational Lead Generation Strategy & the Science Behind It
Digital Marketing Strategy
The approach set out in this article enables agile and efficient demand generation, higher marketing ROI, better use of resources, and more high-quality leads.
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Sales Funnel Complete Guide
Content Writing
In this article, we outline the basic formula for a sales funnel, as well as some cool technology you can use to boost its overall performance. Then we will get into the nitty-gritty of what sales funnel variations you can use to create the perfect B2B sales funnel recipe.
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How To Do Keyword Research For SEO And Content Marketing
SEO Guides
In this keyword research guide, we explain how to do keyword research for SEO and content marketing, so that your website and its content have the best chance of being found online.
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HTTPS Migration Checklist: A Guide To Moving To HTTPS
SEO Guides
Do you want to know how to switch to HTTPS so your website is more secure, but want to avoid the potential risks involved? Follow our guide to ensure the transition goes smoothly.
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Website Migration Checklist: A Site Migration SEO Guide
SEO Guides
There are many reasons why you might choose to move a website; perhaps you are rebranding, having a website redesign, switching to HTTPS, or even expanding to serve an international audience. Traditionally, moving a website is something that SEOs can be quite nervous about, as a site move has the potential to seriously affect rankings, […]
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