£2.3 million in pipelined value from organic search, plus a 70% year-on-year lift in paid leads.
We Are All Connected ran SEO, content strategy and paid acquisition for Cloudhelix, the enterprise cloud hosting and managed services business. The engagement combined a technical SEO foundation with a parallel content and paid acquisition layer, all three workstreams feeding into a coherent demand engine. Outcomes included a 120% increase in leads from organic search, £2.3 million in associated pipelined value, and a 35% reduction in paid cost-per-lead year on year.
increase in leads from organic search, with £2.3M of associated pipelined value
increase in new website users
year-on-year increase in paid leads, with 35% reduction in cost per lead
The engagement
Cloudhelix sells high-performance cloud hosting and managed services to enterprise buyers, in a category that competes on technical credibility, technical SEO foundations, and the quality of long-form content that demonstrates expertise.
The engagement started with a website audit to surface and fix the technical issues that were holding back organic visibility, then expanded into the editorial and link-building work needed to build authority in a category dominated by larger competitors. A paid acquisition layer ran in parallel to test messaging, capture demand we could not reach organically, and feed the same lead funnel.
We were Cloudhelix's first marketing agency, which shaped the engagement: more strategic input than an execution-only brief, with the agency operating as an extended part of the in-house function rather than as a vendor at arm's length.
What we did
Technical SEO
Site audit to identify and prioritise the technical issues affecting organic visibility. Resolution of the highest-impact issues, ongoing monitoring, and measurement of the rebuild's effect on rankings and traffic.
Link building and digital PR
Targeted campaign to build authority in a category where established competitors had a years-long head start. Editorial-grade outreach rather than generic link-building, with the work measured against ranking and traffic outcomes rather than link counts.
Content strategy and creation
Editorial-level content strategy aligned to enterprise cloud-buyer research patterns. Regular blog content and lead-generation assets, including original research. A persona research workshop and interviews to ground the content programme in real buyer language.
Paid acquisition
Paid search strategy focused on managed-cloud demand. Tested and optimised landing pages. Expansion into Google Display as the search programme matured. Ongoing optimisation against cost-per-lead and lead quality.
Why this is on the new site
This is the cleanest example of the integrated SEO-content-paid demand engine we used to sell as a unit. The work earns its place on the new site because it shows that the technical foundations We Are All Connected put in place, clean architecture, content authority, paid amplification, are the same foundations that turn out to underpin AEO performance in 2026.
The discipline has not changed. The names of the search platforms have. The infrastructure that gets cited by ChatGPT, Perplexity and Google AI Mode is the infrastructure we were building for clients like Cloudhelix five and seven years ago.
“We Are All Connected were our first marketing agency and they really helped us to get serious about driving leads and traffic. The flexibility of the engagement was incredibly useful, we had access to specialists when we needed their input, and to Robin, the founder and director, for broader strategy discussions. This made all our activity much more cohesive and effective. Our overriding sense was that We Are All Connected were driven to make our collaboration work, to be the best it could be.”
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