Show your working.
Guides, blog posts, and tools, written from inside real client work.
Guides
Long-form playbooks you can take away, argue with, and adapt.
-
FIG.0 / OVERVIEW We built a marketing dashboard we control, without API access to the main source
An implementation diary on building an owned marketing dashboard with two ingestion lanes, one shared metric store, and an image-to-row AI lane for a source with no API.
Read the guide -
FIG.1 / STACK PREVIEW The Open Brain, a blueprint for agency-scale AI infrastructure
Why persistent, queryable AI memory is the infrastructure layer under compounding marketing work, and what it actually takes to build and operate one at agency scale.
Read the guide
Blog
Shorter pieces, teardowns, and the patterns we're seeing across engagements.
-
Is the FTSE 350 ready for AI search? We checked 322 corporate websites
We checked the corporate website of every FTSE 350 company. Almost none block AI search engines, but two in three never tell them who the company is. The data is free to reuse with a link.
Read the post -
FIG.0 / THE SEVEN LAYERS AEO tooling in 2026: 160 products checked against their own pages, sorted by the layer they work on
We checked 160 AEO products against their own pages, layer by layer: crawler access, schema, content scoring, entities, prompt research, agents, and measurement. What is free, what to buy as an instrument, and what to stop paying for.
Read the post -
FIG.0 / THE 2026 STACK Best SEO tools review 2026: the free and paid tools we actually use in the age of AI search
Our 2026 review of the SEO tools we use: crawlers, Google's own AI reports, Ahrefs, AI citation trackers, crawler controls, and the AI assistant layer. What is free, what to pay for, and what to skip.
Read the post
Tools
Interactive calculators, audits, and diagnostic tools to go alongside the guides.
Templates
Notion templates, prompt packs, and working artefacts to accompany our guides.
Hear when new resources launch.
One email, last working Friday of the month. Subscribe to hear when new guides, blog posts, and templates land.
Ready to work together?
Tell us what you're trying to build. If one of our engagement models is the right fit we'll say so; if the writing is enough on its own, we'll say that too.