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Guides, blog posts, and tools, written from inside real client work.
Guides
Long-form playbooks you can take away, argue with, and adapt.
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FIG.0 / OVERVIEW We built a marketing dashboard we control, without API access to the main source
An implementation diary on building an owned marketing dashboard with two ingestion lanes, one shared metric store, and an image-to-row AI lane for a source with no API.
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FIG.1 / STACK PREVIEW The Open Brain, a blueprint for agency-scale AI infrastructure
Why persistent, queryable AI memory is the infrastructure layer under compounding marketing work, and what it actually takes to build and operate one at agency scale.
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Blog
Shorter pieces, teardowns, and the patterns we're seeing across engagements.
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Qforia walkthrough: how we run query fan-out for B2B SaaS buyer queries
We ran a query fan-out audit on our own site with Qforia and a second generator. Four of our five priority head terms showed no real coverage. Here is the eight-step method, the unflattering result, and what to do with a near-zero map.
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AEO vs SEO vs GEO: what B2B teams need to know
SEO aims for a high position in search results. AEO and GEO aim for a citation inside an AI-generated answer. Most of the work is the same; the main change is how you measure success. Here is what B2B teams should do, and what to ignore.
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Is the FTSE 350 ready for AI search? We checked 322 corporate websites
We checked the corporate website of every FTSE 350 company. Almost none block AI search engines, but two in three never tell them who the company is. The data is free to reuse with a link.
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Tools
Interactive calculators, audits, and diagnostic tools to go alongside the guides.
Templates
Notion templates, prompt packs, and working artefacts to accompany our guides.
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