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Guides, blog posts, and tools, written from inside real client work.
Guides
Long-form playbooks you can take away, argue with, and adapt.
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FIG.0 / OVERVIEW We built a marketing dashboard we control, without API access to the main source
An implementation diary on building an owned marketing dashboard with two ingestion lanes, one shared metric store, and an image-to-row AI lane for a source with no API.
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FIG.1 / STACK PREVIEW The Open Brain, a blueprint for agency-scale AI infrastructure
Why persistent, queryable AI memory is the infrastructure layer under compounding marketing work, and what it actually takes to build and operate one at agency scale.
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Blog
Shorter pieces, teardowns, and the patterns we're seeing across engagements.
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FIG.0 / THE 2026 STACK Best SEO tools review 2026: the free and paid tools we actually use in the age of AI search
Our 2026 review of the SEO tools we use: crawlers, Google's own AI reports, Ahrefs, AI citation trackers, crawler controls, and the AI assistant layer. What is free, what to pay for, and what to skip.
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FIG.0 / PLUGIN 
Publishers have more AI visibility options than they think
Training and retrieval crawlers are now separate, and Google offers passage-level snippet control. Our research found publishers split sharply between fully open and fully closed, with almost none occupying the middle ground.
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FIG.0 / THE FETCH LOG Why llms.txt does almost nothing for AI search
llms.txt has a narrow role in agent readiness. It is not a shortcut to AI Overviews, ChatGPT citations, or Perplexity visibility.
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Tools
Interactive calculators, audits, and diagnostic tools to go alongside the guides.
Templates
Notion templates, prompt packs, and working artefacts to accompany our guides.
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