Shorter articles, field notes, and audit teardowns from real client work.
Every piece here is written from inside the work. The patterns come from real decisions, live tools, and the occasional awkward discovery.
llms.txt has a narrow role in agent readiness. It is not a shortcut to AI Overviews, ChatGPT citations, or Perplexity visibility.
Connecting an AI agent to your tools widens what can go wrong. Scope tight, default to read, keep a human on writes, and log everything.
You don't need 15 MCP connectors. You need the few you'd query weekly, that are safe to connect, and that earn their place in the model's context.
MCP lets an AI assistant read across your marketing stack. The practical win is faster answers, not an AI running your campaigns.
Passage-first is real. The magic 40 to 60 word answer block is folklore. Here is what the evidence actually supports.
The site search (top right of every page) covers all published content. If you can't find what you're looking for, email robin@weareallconnected.co.uk and we'll either point you to it or tell you honestly that we haven't written about it yet.