About us
Meet the people
doing the work.
We Are All Connected is a B2B marketing agency that works on technical SEO, AEO, content, and HubSpot for companies with complex products. AEO looks at how companies appear in AI search tools such as ChatGPT.
Robin Dally
Founder and principal
Robin leads technical SEO and AEO strategy. He works on the structural questions behind how content is found, understood, and cited, including entity information that identifies the company or person behind a page.
Katie Fewings
Content, SEO, and HubSpot automation
Katie joined in 2015. She leads content strategy and technical SEO execution, and builds HubSpot automation for our clients.
Jon Norris
AI and client operations director
Joined March 2026 to build the AI and agentic systems behind how We Are All Connected works. Two years in B2B AI as Imaginario AI's founding marketer and a consulting CMO. Sixteen years of senior content and SEO work before that, including a Dropbox engagement in the IPO run-up.
Barcelona, Spain
The short history
How did we
get here?
The tools have changed. We still start by asking what the buyer needs to understand and what evidence the business can offer.
- 2008
- We started as an agency. The work has moved from SEO into wider B2B marketing and, more recently, AI search.
- 2020
- We moved to remote working and chose to keep a small core team, supported by specialist freelancers. Our registered office is in Brighton.
- 2026
- We built the Open Brain, a shared knowledge base for selected decisions, findings, and playbooks from our client work.
- Cathryn Stormont
- SEO and digital advertising
- Rowan Richardson
- Web development and technical search fixes
- Katrine Zane Geidmane
- Copywriting, social content, and campaign support
- Laura Dallaway
- B2B paid media on LinkedIn and Google Ads, with campaign reporting
Current retainers
Work that develops
over years.
PEI Group
B2B financial media. A network of financial-media websites with hundreds of thousands of articles.
Zaptec
EV charging. The work started in content and extended into RevOps and HubSpot.
Selected past engagements: Kadence, 2019 to 2021 · Crunch, 2012 to 2017.
A shared evidence base
What is the
Open Brain?
Built in 2026, it stores selected decisions, findings, and playbooks from our client work. It is not a complete archive of the agency's history.
It uses Supabase and pgvector for meaning-based search, with access through MCP, a standard for connecting AI applications to external systems.
Read the reference guideFit
Are we the right
team for you?
We work best with B2B companies with complex products and an in-house marketing lead who owns strategy. Our usual fit is £5M to £50M in annual revenue.
The pricing page sets out the engagement options and the scope each one covers.
Compare the optionsWhat are you
working on?
Bring the problem to a 30-minute call with Robin. We will discuss whether we can help and what the next step should be.