We work with a small number of clients for years rather than a large number for months. The engagements summarised here are drawn from 18 years of that archive, each one a different test of whether the operating model holds.
Most agency case studies are written to make the agency look good. Ours are written to show the work, the constraints, and what we'd do differently. The long versions take a few minutes to read. The short versions take 30 seconds.
If a sector or a problem here looks close to yours, the next step is a call rather than a longer case study.
SMART Technologies. Education and workplace collaboration technology. A focused demand generation project combining topic-led content, landing pages, HubSpot workflows, nurture emails and paid social. The campaign generated 670+ leads for about £10,000 of media spend, including 38 business leads from companies such as Experian, Santander, Bacardi and Network Rail, with an overall £15 CPL.
“Their in-house expertise is excellent, from content creation to marketing techniques through to project management.”
Kadence. Desk and space booking platform for hybrid work. We ran SEO, content, automation and paid through the pivot created by COVID, delivering an 86% traffic uplift and a 91% increase in inbound demos in six months.
“We Are All Connected have been instrumental in making our growth aspirations a reality, by over-achieving targets and helping us move fast.”
Cloudhelix. Enterprise cloud hosting and managed services. Technical SEO foundation plus parallel content and paid acquisition layers, three workstreams feeding one demand engine. 120% increase in leads from organic search with £2.3M of pipelined value, a 497% uplift in new users, and a 70% year-on-year rise in paid leads at a 35% lower cost per lead.
“Our overriding sense was that We Are All Connected were driven to make our collaboration work, to be the best it could be.”
Crunch, the original online accountants, disrupted a traditional profession with a software-led service for freelancers, contractors and small businesses. We Are All Connected worked with them from 2012 to 2017 across SEO, content and paid media. Monthly site traffic grew from 10,000 to 250,000 visits; Google Ads scaled from £5,000 to £40,000 a month while cost per acquisition fell from £160 to £70; and Crunch ranked among the UK's fastest-growing top-100 accountancy firms in three of the five years we worked together. The gains came from a long, collaborative relationship and compounding work across channels, including recovery from a Google penalty onto sustainable organic foundations.
“They offered the perfect mix of strategic guidance and hands-on implementation, and we loved working with them.”
Senior people, long tenure, technical depth where the discipline rewards it, editorial clarity where the audience demands it. The clients are different. The operating model isn't. If that shape looks close to what you need, the next step is a call.