WORK

Long client relationships in three sectors.

We work with a small number of clients for years rather than a large number for months. The engagements summarised here are drawn from eighteen years of that archive, each one a different test of whether the operating model holds.

Most agency case studies are written to make the agency look good. Ours are written to show the work, the constraints, and what we'd do differently. The long versions take ten minutes to read. The short versions take thirty seconds.

If a sector or a problem here looks close to yours, the next step is a call rather than a longer case study.

CASE STUDIES
SMART Technologies
Education and workplace technology
670+
leads generated for about £10,000 of media spend
38
business leads from companies including Experian, Santander, Bacardi and Network Rail
£15
overall cost per lead

SMART Technologies. Education and workplace collaboration technology. A focused demand generation project combining topic-led content, landing pages, HubSpot workflows, nurture emails and paid social. The campaign generated 670+ leads for about £10,000 of media spend, including 38 business leads from companies such as Experian, Santander, Bacardi and Network Rail, with an overall £15 CPL.

“Their in-house expertise is excellent, from content creation to marketing techniques through to project management.”
Melissa, SMART Technologies
Kadence
B2B SaaS (hybrid work platform)
86%
Total traffic increase
36%
Organic traffic increase
91%
Inbound demos increase

Kadence. Desk and space booking platform for hybrid work. We ran SEO, content, automation and paid through the pivot created by COVID, delivering an 86% traffic uplift and a 91% increase in inbound demos in six months.

“We Are All Connected have been instrumental in making our growth aspirations a reality, by over-achieving targets and helping us move fast.”
Irvin Gray, Kadence
Cloudhelix
Enterprise cloud hosting / managed services
120%
increase in leads from organic search, with £2.3M of associated pipelined value
497%
increase in new website users
70%
year-on-year increase in paid leads, with 35% reduction in cost per lead

Cloudhelix. Enterprise cloud hosting and managed services. Technical SEO foundation plus parallel content and paid acquisition layers, three workstreams feeding one demand engine. 120% increase in leads from organic search with £2.3M of pipelined value, a 497% uplift in new users, and a 70% year-on-year rise in paid leads at a 35% lower cost per lead.

“Our overriding sense was that We Are All Connected were driven to make our collaboration work, to be the best it could be.”
Jake Story, Cloudhelix
07LAST WORD

The pattern across all three.

Senior people, long tenure, technical depth where the discipline rewards it, editorial clarity where the audience demands it. The clients are different. The operating model isn't. If that shape looks close to what you need, the next step is a call.