From 10,000 to 250,000 monthly visits for the original online accountants.
We Are All Connected worked with Crunch, the original online accountants, from 2012 to 2017. Across SEO, content and paid media, we grew monthly site traffic from 10,000 to 250,000 visits, scaled Google Ads from £5,000 to £40,000 a month while cutting cost per acquisition from £160 to £70, and supported Crunch through a stretch when it ranked among the UK's fastest-growing top-100 accountancy firms.
growth in monthly site traffic, from 10,000 to 250,000 visits
lower PPC cost per acquisition (£160 to £70), as monthly spend scaled from £5,000 to £40,000
years ranked among the UK's fastest-growing top-100 accountancy firms during our partnership
The engagement
Crunch launched in 2009 as the original online accountants, taking on a traditional profession with a software-led service built for freelancers, contractors, startups and small businesses. The offering later expanded to include business insurance, mortgages and financial planning.
We Are All Connected worked with Crunch from 2012 to 2017. It was a long, collaborative relationship rather than a single project: we operated as an extended part of the in-house team across SEO, content, paid media and wider digital strategy, and the results compounded across those channels over five years.
Part of the early work was recovery. Crunch had been hit by a Google penalty, so the SEO and content programme was built to rebuild organic visibility on sustainable foundations rather than chase quick wins.
What we did
SEO
Ongoing consultancy and guidance, working closely with Crunch's in-house marketing team. After five years of continuous optimisation and several site migrations and merges, Crunch reached the enviable position of drawing more organic search traffic than the industry publications that covered it.
Content strategy and creation
Ongoing support for Crunch's award-winning content marketing. It began with simple blogging and grew into a full editorial operation across written content, social and video.
Paid media
We kickstarted Crunch's PPC and grew the paid channels to around £40,000 a month while more than halving cost per acquisition. As the paid programme grew more sophisticated, we helped Crunch bring certain channels in-house by training junior members of the marketing team.
Digital strategy and measurement
We developed the overarching digital marketing strategy and provided ongoing consultancy on reporting and end-to-end tracking, helping grow Crunch's digital marketing capacity as the business scaled.
In their words
From the outset, We Are All Connected has provided an extremely high calibre of SEO consultancy. We found that their expert advice has greatly strengthened our rankings and given us a powerful, sustainable strategy to meet our future goals.
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