NEWSLETTER

Long-form B2B marketing thinking, monthly.

Once a month, the work we've published, the patterns we're seeing across client accounts, and the things we're changing our minds about. No round-ups of other people's content, no subject lines designed to manipulate opens.

What you get.

One email a month. Sent on the last working Friday. Includes:

  • The flagship piece we published that month, with a paragraph of context that didn't fit in the article itself
  • One or two shorter pieces if there are any worth your attention
  • A "what we're changing our minds about" note. Short. Honest. Sometimes uncomfortable.
  • Links to anything we've written elsewhere or anything externally that's genuinely worth your time

That's it. No drip sequence, no welcome series, no "5 ways to..." filler.

Who it's for.

The newsletter is written for senior B2B marketing operators. Heads of marketing, RevOps leads, and founder-CMOs at B2B SaaS, B2B tech, and B2B services companies. If you're earlier in your career or working in a different domain, you're welcome to subscribe, but the writing assumes the reader can handle technical depth and doesn't soften for a wider audience.

Subscribe.

One email a month. Unsubscribe anytime. We don't share your email with anyone.

Want to read the back catalogue first? Every piece we've published lives at /blog, organised by area. Start with the AI marketing operations area if you want to see the kind of writing that anchors the newsletter.