Twenty years of figuring out how things connect.
We Are All Connected is a small, deliberately senior B2B marketing agency. This page is the long version of who we are, where we came from, and why three people ended up running it.
The short version .
Robin started learning SEO in 2005, in the same forums and comment threads as the people who'd later build Moz, Distilled, and most of what's now considered the SEO canon. The discipline wasn't a profession yet. There were no certifications, no playbooks, no agencies selling it. There were just people on Webmasterworld and Cre8asite figuring it out together.
Twenty years on, the craft has changed shape three times. SEO became digital marketing. Digital marketing got a B2B specialism layered on top. And now AI search is doing to the discipline what Google did to the directories.
Each shift has felt, from the inside, like the same problem in new clothes .
How does attention move, how do systems connect, how does what you publish end up in front of the people who need it.
We Are All Connected was founded in 2008 to do that work as an agency. Eighteen years later, it's a deliberately small senior team, three main client relationships measured in years rather than months, and an operating model built around a semantic knowledge layer we run ourselves. AI is the biggest thing to happen to this discipline since Google. We're at the front of it for the same reason we were at the front of the previous waves. Not by chasing them. By understanding them earlier.
How we got here.
We started in 2008 as a small Brighton digital marketing agency. For the first decade we ran SEO, content, and digital advertising for B2B and mission-driven clients across the UK and Europe. Steady growth, long client relationships, a real office in town with a team of nine at peak.
In early 2020 we doubled the office. Two weeks later the country shut down, and we went fully remote alongside everyone else. Where most agencies treated COVID as a temporary disruption, we used it to honestly rethink the model. Some of the team moved on, some went freelance, some stayed. By the end of 2021 we'd rebuilt around a much smaller permanent core and a network of specialist freelancers we'd already worked with for years. Brighton stayed as the registered HQ and the coworking anchor for in-person sessions. By 2024 a pattern had emerged: the smaller team produced better work. Clients got the senior people they hired rather than handoffs to juniors. Knowledge compounded across years rather than diluting across staff turnover. We decided to stay that way deliberately.
Then AI arrived properly. Not the chatbot novelty version, but the production-grade version that genuinely changes what a small senior team can deliver. We were ready for it because the work AI search rewards (clean entity architecture, structured content at scale, semantic infrastructure, traceable authority) is exactly the work we'd been quietly doing for fifteen years. Not a pivot. The infrastructure was already in the ground when ChatGPT started citing it. Today we're three permanent people, a long-standing freelance network, and an AI operating model built on a semantic knowledge layer we call the Open Brain. Our main client relationships are between three and twelve years old. We work with ambitious B2B teams who've outgrown generic agencies and need senior people who can ship the work directly.
The team.
Three permanent people. Full visibility. No handoff layer.
Robin Dally
Founded We Are All Connected in 2008. Still does the senior client work himself. Spends most of his time on technical SEO, AEO strategy, and the structural questions that decide whether content earns its place.
"Every few years the work gets a new name. The underlying question has always been the same one."
Katie Fewings
Joined in 2015. Runs content strategy, technical SEO execution, and HubSpot automation across the client roster. Writes award-winning fiction in her own time, which is why her edits cut cleanly.
"Clean content infrastructure quietly pays out for a decade. Messy infrastructure quietly costs for one."
Jon Norris
Joined March 2026 to build the AI and agentic systems behind how We Are All Connected works. Two years in B2B AI as Imaginario AI's founding marketer and a consulting CMO. Sixteen years of senior content and SEO work before that, including a Dropbox engagement in the IPO run-up.
"The interesting question isn't what AI can do. It's which of our old habits it makes expensive."
An extended network.
Three permanent people do most of the work. For specialist craft we work with a small group of freelancers we've collaborated with for years.
Cathryn Stormont.
SEO and digital advertising
Technical SEO, search strategy, and paid media support
Rowan Richardson.
Web development and technical SEO
Website development, implementation, and technical search fixes
Katrine Zane Geidmane.
Content and social media
Copywriting, social content, and campaign support
Laura Dallaway.
Digital advertising
B2B paid media across LinkedIn, Google Ads, and campaign reporting
Briefed and edited by the team, held to the same quality bar. No handoffs, no offshore, no anonymous outsourced layer.
Who we work with .
Three retained relationships do most of the work. Tenure measured in years, not months.
How we work .
Fully remote, properly remote.
Brighton registered address and coworking anchor at Platf9rm for in-person sessions. Robin in Barcombe, Katie in Worthing, Jon in Barcelona. The team has been distributed since 2020 and the operating model is built around it rather than against it.
The Open Brain is our infrastructure.
A semantic knowledge layer built on Supabase and pgvector, accessed via MCP from Claude Projects and Claude Code. It holds eighteen years of client work, every technical finding, every decision archive, every piece of published thinking. It's why three people can operate at the leverage of ten. It's also the infrastructure we now build for clients as a service.
Fewer, deeper engagements.
Typical concurrent client count is five to seven, weighted heavily toward long-term retainers. We turn down more work than we accept. Not as positioning. Because the quality of the work depends on us actually being able to think about each client.
Seniors do the work.
There is no junior execution layer. The senior you meet in the scoping conversation is the senior building your infrastructure and writing your content. The small-team constraint forces it. The Open Brain makes it possible.
Who we work with .
- ✓ B2B SaaS, B2B tech, or B2B services
- ✓ £5M to £50M annual revenue
- ✓ In-house marketing lead who owns strategic decisions
- ✓ Uses us as a senior execution and infrastructure partner
- ✓ Complex buying journey, long sales cycle
- ✓ Team has the maturity to act on what we recommend
- ✕ Companies looking for a junior agency to manage
- ✕ High-volume lead generation programmes
- ✕ Price-led procurement
- ✕ Teams that need a fractional CMO rather than a delivery team (we know good ones we can recommend)
The full fit check sits on the engage page, alongside how engagements actually work and what they cost.
Want to talk?
The next step is a 30-minute call with Robin. No deck. Just a real conversation about what you're working on and whether we're the right team for it.