GUIDE

The Impact of RevOps on Sales and Marketing Alignment

We understand how critical it is to align your Sales and Marketing teams for sustained business growth. Despite their shared goal of driving revenue, these teams often operate in silos, which leads to communication gaps, inconsistent data, and missed opportunities.

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SEO tips for software companies

Digital Marketing Strategy

With B2B buyers doing 70% of their research online, SEO is critical for any company selling online.  If you’re not showing up in your target audience’s searches, then you can bet your competitors are. Here are our top SEO tips for software companies. 1. Keyword-targeted landing pages A landing page is a standalone webpage, created […]

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Inbound vs Outbound for B2B

Demand Generation

Inbound vs outbound sales There’s no getting away from it – the ability to sell is the be-all and end-all of business. The breadth of business functions, from IT to administration to marketing, are all designed to ultimately achieve one thing – sell more stuff. Nailing the right approach to sales, therefore, is crucial. There […]

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What does multi-touch attribution mean for the B2B customer?

Digital Marketing Strategy

Back in the day, a typical customer journey was relatively straightforward. It could be as simple as sending your prospects a catalogue in the post, and if they liked it, they ordered from it. A multi-touch attribution model wasn’t even the stuff of marketing dreams. Nowadays, only the most basic business models can operate in […]

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Transformational Lead Generation Strategy & the Science Behind It

Digital Marketing Strategy

The approach set out in this article enables agile and efficient demand generation, higher marketing ROI, better use of resources, and more high-quality leads.

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Sales Funnel Complete Guide

Content Writing

In this article, we outline the basic formula for a sales funnel, as well as some cool technology you can use to boost its overall performance. Then we will get into the nitty-gritty of what sales funnel variations you can use to create the perfect B2B sales funnel recipe.

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keyword research

How To Do Keyword Research For SEO And Content Marketing

SEO Guides

In this keyword research guide, we explain how to do keyword research for SEO and content marketing, so that your website and its content have the best chance of being found online.

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HTTPS Migration Checklist: A Guide To Moving To HTTPS

SEO Guides

Do you want to know how to switch to HTTPS so your website is more secure, but want to avoid the potential risks involved? Follow our guide to ensure the transition goes smoothly.

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Website Migration Checklist: A Site Migration SEO Guide

SEO Guides

There are many reasons why you might choose to move a website; perhaps you are rebranding, having a website redesign, switching to HTTPS, or even expanding to serve an international audience. Traditionally, moving a website is something that SEOs can be quite nervous about, as a site move has the potential to seriously affect rankings, […]

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