Know your audience
It pays to research which platforms your target customers use and how before you launch extensive social media campaigns.
Social media can feel overwhelming. Do you need a presence on every platform from Facebook to YouTube to SnapChat? Our advice is: no.
As a B2B company, focus your efforts where your customers are likely to see you and be open to hearing from you.
This is more likely to be on LinkedIn than Instagram, but there are always exceptions to the rule, so to make sure we’re fishing in the right pond, we will do our research.
- Competitor research
Find out which platforms your competitors are targeting and explore which tactics are working
- Customer platforms
Identify the platforms your current customers use and how (for leisure or business?)
- Social media advertising
Consider whether you need digital advertising on social media to reach your niche
For corfinancial, we generated over 570 contacts through content download ads on LinkedIn between June 2020 and February 2021.
SHARING + ENGAGING
How to talk and listen to your customers
Whether you would like us to manage your social media presence or you want to run it, we can help you craft the best approach for your customers.
We offer our skills and insights to help you excel at the fundamentals of successful social media marketing: talking and listening.
We help you with:
- a strategic approach
- content planning
- good governance
- regular measurement
- time and resource planning
The other aspect of good social media management is following what is being said about your brand and sector online. This includes:
- what competitors are saying
- what your and their customers are saying
- the overall sentiment
- knowing what’s going on in your industry
Our in-depth experience of using social listening tools will give you the insights you need.
B2B SOCIAL MEDIA STRATEGY
Know it’s working
A successful social media strategy takes time and effort – so how do you know if you’re doing the right things?
Nobody wants to shout into the void.
We maximise the impact of your social media marketing efforts by analysing which activity gets the most engagement, or best converts leads, and optimise on that basis.
- Get support for you and your team with training and tools to establish a way of using social media that is natural and appropriate for your organisation.
- Access measurement and reporting systems to keep you on track and make adjustments as needed.
- Connect your social media activity to the rest of your digital marketing and goals for the most powerful results.
For Kadence, we have generated over 480 leads from Facebook through high quality content between June 2020 and May 2021.