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WORKING WITH:
corfinancial
Headquartered in London and with offices in Boston and New York, corfinancial serve banking and financial services organisations across the UK, Europe and the Americas.
Its software products and advice make a key difference to client front, middle and back offices.
corfinancialgroup.com
Over 570 contacts generated through content download ads on LinkedIn between June 2020 and February 2021.
Leads generated through Paid Social activity included Morgan Stanley, UBS, Deutsche Bank, National Bank of Belgium, BNP Paribas
Email sequences following content download saw a typical open rate between 33% and 66%
What we did
We Are All Connected worked with corfinancial from February 2020 to February 2021 to explore how digital channels could increase brand awareness and generate leads for their specialist niche financial solutions.
SEO
- Carried out ongoing technical and on-page search engine optimisation of the website
Digital advertising
- Created and managed lead generation campaigns on LinkedIn, including ad copy and creative, and tailored landing pages
- Ran focused paid search activity, including geo-targeting to reach specific companies
Content strategy & creation
- Devised and create authoritative, valuable content for lead generation among corfinancial’s niche target audience
CRM
- Extensive support, strategic input and delivery on the use of HubSpot CRM and marketing automation
Email marketing
- Produced and ran marketing email sequences to nurture leads to conversion
- Carried out targeted outbound activity, including sourcing of GDPR-compliant data, LinkedIn connections and messaging, and the prequalification of leads
Website development
- Developed HubSpot landing pages to capture data from the content download ad campaigns
When we started working with We Are All Connected we were in the early stages of a new digital marketing journey. We are so much wiser now thanks to the 12 months we spent collaborating with the We Are All Connected team. Taking the time to listen to our goals and concerns, they gained a strong understanding of our niche solutions that enabled them to create content and marketing assets of exceptionally high quality. This, combined with attentive and strategic CRM management and target audience building, generated a number of potential leads over a short period of time
David Veal, Senior Executive – Client Solutions
