Crunch

Crunch

Founded in 2009, Crunch are the original online accountants who disrupted this traditional industry.

Building on their success in accountancy, Crunch expanded their offering to business insurance, mortgages, and financial planning to support freelancers, contractors, startups and small businesses.

www.crunch.co.uk

Site traffic grew from 10,000 to 250,000 monthly visits

PPC activity went from an average of £5k per month & £160 average acquisition cost to £40k & £70 acquisition cost

Fastest growing top 100 accountancy firm for three of the five years we worked with them

What we did


We Are All Connected worked with Crunch from 2012 to 2017. The results we achieved came from a long and collaborative working relationship, involving the following digital marketing activities, among others:

SEO

  • Delivered ongoing SEO consultancy
  • Devised content marketing strategy to help recovery from Google penalty
  • Carried out ongoing technical and on-page search engine optimisation of the website

Digital Marketing

  • Developed overarching digital marketing strategy
  • Provided ongoing consultancy to develop effective reporting and pursue end-to-end tracking
  • Helped grow digital marketing capacity

Content strategy & creation

  • Developed content marketing strategy and supported the creation and growth of a content team
  • Provided copywriting services and editorial support

Digital advertising

  • Managed and optimised PPC campaigns (Google Ads)
  • Trained in-house PPC staff

Social media

  • Offered strategic guidance and analysis for social media activity

From the outset, We Are All Connected has provided an extremely high calibre of SEO consultancy. We found that their expert advice has greatly strengthened our rankings and given us a powerful, sustainable strategy to meet our future goals.

Helen Long, Marketing Manager – Crunch

Find out how we helped Crunch

PEI

Crunch

Founded in 2009, Crunch are the original online accountants who disrupted this traditional industry.

Building on their success in accountancy, Crunch expanded their offering to business insurance, mortgages, and financial planning to support freelancers, contractors, startups and small businesses.

www.crunch.co.uk

Typical ROI ranged from 1,000%-2,000% on digital advertising campaigns

Organic traffic increases for all nine websites ranging from 50% to 250% growth, following successful migration to a modern CMS

Online revenues for the business more than doubled

What we did


We Are All Connected started working with PEI in 2014.

SEO

  • Helped fix the technical SEO issues causing the websites to lose traffic
  • Conducted keyword research to inform new website structure
  • Provided information architecture and on-page SEO recommendations for new websites
  • Delivered ongoing SEO support and training
  • Managed website migrations for nine PEI-owned sites

Digital marketing

  • Delivered a digital marketing strategy including focus on paywall issues
  • Provided ongoing digital marketing consultancy

Digital advertising

  • Managed PPC and other digital advertising for their global events

Social media

  • Created social media strategy to guide the company’s approach to Twitter

Our main five websites had been losing traffic for around six months due to some difficult technical SEO issues. We Are All Connected has provided invaluable advice and support, which has completely turned this around. We are now seeing solid growth which has increased our sales and revenue. The journey has been an enjoyable one.

Jonathan Perry, Marketing Director – PEI

Find out how we helped PEI

Smart

Crunch

Founded in 2009, Crunch are the original online accountants who disrupted this traditional industry.

Building on their success in accountancy, Crunch expanded their offering to business insurance, mortgages, and financial planning to support freelancers, contractors, startups and small businesses.

www.crunch.co.uk

Generated over 670 leads for a spend of approximately £10k

Generated 38 leads from companies including Experian, Santander, Bacardi and Network Rail at a cost of approximately £100 per lead

Achieved an overall cost per lead of £15 and a cost per lead of £8 on the Education campaign (SMART’s core audience)

What we did


SMART approached We Are All Connected with a demand generation project to demonstrate that digital marketing was an effective channel for the company. This involved the following activities:

Content strategy & creation

  • Creating timely, topic-based content for lead generation targeting SMART’s Education and Business audiences

CRM

  • Building new workflows in HubSpot that allowed the wider company to recreate the campaign without the set-up costs and time

Email marketing

  • Copywriting and setting up lead nurture email sequences to follow on from the lead generation campaigns

Website development

  • Developing tailored landing pages

Social media advertising

  • Setting up and managing lead generation campaigns on LinkedIn, Twitter and Facebook to download the content
  • Writing the ad copy and designing the ad creative

Working with We Are All Connected on our project to drive MQLs for SMART was super refreshing. Their in-house expertise is excellent, from content creation to marketing techniques through to the project management. The skills and experience across the whole team really added value to our project and ensured it was the success it became. The team were always positive, and when presented with changes and challenges from SMART, their approach was solutions focused. I always had full confidence that the project would be delivered to a high standard and meet all of our goals.

Melissa, Marketing Manager – UK, Norway & Sweden – SMART Technologies

Find out how we helped SMART Technologies

Cloudhelix

Crunch

Founded in 2009, Crunch are the original online accountants who disrupted this traditional industry.

Building on their success in accountancy, Crunch expanded their offering to business insurance, mortgages, and financial planning to support freelancers, contractors, startups and small businesses.

www.crunch.co.uk

120% increase in leads from organic search with a pipelined value of £2.3 million, an increase of 160%

497% increase in new users of the website

Leads from digital advertising up by 70% year on year, while cost per lead reduced by 35% year on year

What we did


Cloudhelix engaged We Are All Connected to increase their brand awareness and lead generation in organic and paid search.

SEO

  • Conducted a website audit to identify technical issues that needed to be resolved
  • Devised and ran a targeted link building and digital PR campaign
  • Optimised content and trained Cloudhelix in content optimisation
  • Provided ongoing SEO consultancy

Digital advertising

  • Devised a paid advertising strategy to drive more ‘managed cloud’ traffic
  • Developed, tested and optimised ad landing pages
  • Expanded the advertising campaigns with the introduction of Google Display ads

Content strategy & creation

  • Guided content strategy and created regular blog content and lead generation content such as guides and reports, including original research
  • Evolved understanding of key personas via workshop and interviews to guide marketing strategy and delivery

We Are All Connected were our first marketing agency and they really helped us to get serious about driving leads and traffic. The flexibility of the engagement was incredibly useful – we had access to specialists when we needed their input, and to Robin, the founder and director, for broader strategy discussions. This made all our activity much more cohesive and effective. Our overriding sense was that We Are All Connected were driven to make our collaboration work, to be the best it could be.

Testimonial from - Cloudhelix

Jake Story, Marketing Director – Cloudhelix

Find out how we helped Cloudhelix

Corfinancial

Crunch

Founded in 2009, Crunch are the original online accountants who disrupted this traditional industry.

Building on their success in accountancy, Crunch expanded their offering to business insurance, mortgages, and financial planning to support freelancers, contractors, startups and small businesses.

www.crunch.co.uk

Over 570 contacts generated through content download ads on LinkedIn between June 2020 and February 2021.

Leads generated through Paid Social activity included Morgan Stanley, UBS, Deutsche Bank, National Bank of Belgium, BNP Paribas

Email sequences following content download saw a typical open rate between 33% and 66%

What we did


We Are All Connected worked with corfinancial from February 2020 to February 2021 to explore how digital channels could increase brand awareness and generate leads for their specialist niche financial solutions.

SEO

  • Carried out ongoing technical and on-page search engine optimisation of the website

Digital advertising

  • Created and managed lead generation campaigns on LinkedIn, including ad copy and creative, and tailored landing pages
  • Ran focused paid search activity, including geo-targeting to reach specific companies

Content strategy & creation

  • Devised and create authoritative, valuable content for lead generation among corfinancial’s niche target audience

CRM

  • Extensive support, strategic input and delivery on the use of HubSpot CRM and marketing automation

Email marketing

  • Produced and ran marketing email sequences to nurture leads to conversion
  • Carried out targeted outbound activity, including sourcing of GDPR-compliant data, LinkedIn connections and messaging, and the prequalification of leads

Website development

  • Developed HubSpot landing pages to capture data from the content download ad campaigns

When we started working with We Are All Connected we were in the early stages of a new digital marketing journey. We are so much wiser now thanks to the 12 months we spent collaborating with the We Are All Connected team. Taking the time to listen to our goals and concerns, they gained a strong understanding of our niche solutions that enabled them to create content and marketing assets of exceptionally high quality. This, combined with attentive and strategic CRM management and target audience building, generated a number of potential leads over a short period of time

Testimonial from - Corfinancial

David Veal, Senior Executive – Client Solutions – Corfinancial

Find out how we helped Corfinancial

Chargifi

Chargifi

Headquartered in London but with a global presence, Chargifi is on a mission to improve synchronization of people, space and time, creating the best conditions for people to thrive in the new era of work.

Their desk and space booking software, Chargifi Wx removes friction between home and office to boost flexibility, productivity and workplace experience.

80% increase in traffic since 2019 and 81% increase in new users

45% increase in Organic traffic since 2019

130% increase in Inbound demos generated from March 2021 to April 2021

What we’re doing


SEO

  • SEO strategy to guide content creation and to support the challenge of a change of direction for this business
  • Ongoing technical and on-page search engine optimisation of the website

Digital Marketing Strategy

  • Ongoing strategic input into development of KPIs, marketing channels and success metrics
  • Always-on consultation – regular calls and communication to respond to the needs of an agile business

Content strategy & creation

  • Developing content strategy and creating regular blog content and lead generation content such as guides and reports, including original research
  • Evolving understanding of key personas via workshop, interviews, and analysis of lead data to guide marketing strategy and delivery

CRM & Marketing Automation

  • Extensive support, strategic input and delivery on the use of HubSpot CRM and marketing automation
  • Developing an effective lead process in close collaboration with the sales team lead

Email marketing

  • Producing and running marketing email sequences to nurture leads to conversion
  • Devising and managing scaled outbound marketing LinkedIn and email campaigns for targeted lead generation

Website development

  • Project management and delivery of website development, including Information Architecture & UX, and tailored landing pages for advertising campaigns

Social media advertising

  • Creating and managing content lead generation and call to demo ad campaigns on Facebook and LinkedIn

Online search & display advertising

  • Copywriting and providing creative for search and display advertising (focus on Google Ads)
  • Optimisation of campaigns to increase brand awareness and visibility for new target keywords, and to generate demo requests
  • Developing, testing and optimising ad landing pages

Supporting Chargifi in its new mission

As an agile company, Chargifi was able to shift the focus of its innovation to meet the needs of the new era of work – desk and space management software.


We worked closely with Chargifi to develop a site that reflects their mission to make people the focus of the hybrid workplace. Our responsive approach to their changing needs for both the site structure, aesthetic and SEO direction has helped to keep them laser targeted on their goals.

We Are All Connected are a trusted strategic partner in our digital marketing and demand generation strategy, and we are proud to count them as extended members of our team. They’ve been instrumental in making our recent pivot and growth aspirations a reality, by over-achieving targets and helping us move fast and problem solve as we grow. We look forward to hitting the next milestone together!

Testimonial from - Chargifi

Irvin Gray, Head of Marketing – Chargifi

Find out how we helped Chargifi

Get in touch

Call us today for a chat about how we might be able to help on 01273 921866 or just fill in the form and we’ll get back to you in 24 hours.