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WORKING WITH:
Crunch
Founded in 2009, Crunch are the original online accountants who disrupted this traditional industry.
Building on their success in accountancy, Crunch expanded their offering to business insurance, mortgages, and financial planning to support freelancers, contractors, startups and small businesses.
www.crunch.co.uk
Site traffic grew from 10,000 to 250,000 monthly visits
PPC activity went from an average of £5k per month & £160 average acquisition cost to £40k & £70 acquisition cost
Fastest growing top 100 accountancy firm for three of the five years we worked with them
What we did
We Are All Connected worked with Crunch from 2012 to 2017. The results we achieved came from a long and collaborative working relationship, involving the following digital marketing activities, among others:
SEO
- Delivered ongoing SEO consultancy
- Devised content marketing strategy to help recovery from Google penalty
- Carried out ongoing technical and on-page search engine optimisation of the website
Digital Marketing
- Developed overarching digital marketing strategy
- Provided ongoing consultancy to develop effective reporting and pursue end-to-end tracking
- Helped grow digital marketing capacity
Content strategy & creation
- Developed content marketing strategy and supported the creation and growth of a content team
- Provided copywriting services and editorial support
Digital advertising
- Managed and optimised PPC campaigns (Google Ads)
- Trained in-house PPC staff
Social media
- Offered strategic guidance and analysis for social media activity