LEAD GENERATION + LEAD NURTURE
Marketing automation software lets you generate and nurture leads by sending them relevant, interesting content by email that helps convert them into customers.
By fully integrating with your CRM, marketing automation software brings all your contact information and your marketing activity together, creating a slick, automated process.
Supporting business growth
Never miss an opportunity to connect with your target audience.
As your business grows, it’s hard to progress multiple leads effectively, and easier just to focus on prospects who are ready to buy.
People who show a vague interest in your business – for example, by downloading a document from your website or taking part in a live chat – will slip away if you don’t stay in touch.
Marketing automation makes sure no opportunities are missed.
Every new contact automatically starts a personalised journey to build their interest in your business and what you have to offer. Without such software, this kind of relationship building can be repetitive and time-consuming.
PROCESS + STRATEGY
How we work with you
We’re HubSpot partners. We’ve worked with a variety of marketing automation systems and believe that HubSpot is the best platform for small-medium-sized businesses.
How we use it to help you grow your business:
- Understand your strategy
As digital marketing experts, we know that marketing automation needs to fit in with everything else you’re doing. We make sure HubSpot helps you achieve your overall goals.
- Integrate it with your CRM
HubSpot’s marketing automation platform integrates with HubSpot CRM. We work with you to tailor these platforms to your needs, giving you a simple, efficient and effective system for nurturing contacts.
- Help you get the most out of HubSpot
Working out what to send to each prospect at each stage of their journey can be challenging. We help you decide which content to share with your contacts to build their interest in your brand and secure sales.
- Do what works for you
Whether you want us to run your marketing automation for you, or to provide advice about your strategy, workflows and content, we can do whatever you need.
Know when it’s time to talk
For B2B salespeople, marketing automation software is the perfect gift.
Marketing automation helps your sales team work more efficiently by only pushing prospects to them when they’re ready to buy.
It scores leads based on email open rates and clicks that show which content contacts have received and engaged with, so you know when it’s time to give them a call.
130% increase in Inbound demos generated from March 2021 to April 2021