SMART Technologies

Founded in 1987, SMART’s technology empowers teachers, students and business teams to learn and collaborate in innovative ways.

They are the inventors of the SMART Board® interactive display and the developers of SMART Notebook®, the world’s most popular collaborative learning software, and part of the SMART Learning Suite.

Generated over 670 leads for a spend of approximately £10k

Generated 38 leads from companies including Experian, Santander, Bacardi and Network Rail at a cost of approximately £100 per lead

Achieved an overall cost per lead of £15 and a cost per lead of £8 on the Education campaign (SMART’s core audience)

What we did

SMART approached We Are All Connected with a demand generation project to demonstrate that digital marketing was an effective channel for the company. This involved the following activities:

Content strategy & creation

  • Creating timely, topic-based content for lead generation targeting SMART’s Education and Business audiences


  • Building new workflows in HubSpot that allowed the wider company to recreate the campaign without the set-up costs and time

Email marketing

  • Copywriting and setting up lead nurture email sequences to follow on from the lead generation campaigns

Website development

  • Developing tailored landing pages

Social media advertising

  • Setting up and managing lead generation campaigns on LinkedIn, Twitter and Facebook to download the content
  • Writing the ad copy and designing the ad creative

Working with We Are All Connected on our project to drive MQLs for SMART was super refreshing. Their in-house expertise is excellent, from content creation to marketing techniques through to the project management. The skills and experience across the whole team really added value to our project and ensured it was the success it became. The team were always positive, and when presented with changes and challenges from SMART, their approach was solutions focused. I always had full confidence that the project would be delivered to a high standard and meet all of our goals.

Melissa, Marketing Manager – UK, Norway & Sweden

Testimonial from - SMART Technologies