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WORKING WITH:
Cloudhelix
Cloudhelix power enterprise innovation with high-performance cloud hosting, next-level managed services and leading, expert support.
cloudhelix.io
120% increase in leads from organic search with a pipelined value of £2.3 million, an increase of 160%
497% increase in new users of the website
Leads from digital advertising up by 70% year on year, while cost per lead reduced by 35% year on year
What we did
Cloudhelix engaged We Are All Connected to increase their brand awareness and lead generation in organic and paid search.
SEO
- Conducted a website audit to identify technical issues that needed to be resolved
- Devised and ran a targeted link building and digital PR campaign
- Optimised content and trained Cloudhelix in content optimisation
- Provided ongoing SEO consultancy
Digital advertising
- Devised a paid advertising strategy to drive more ‘managed cloud’ traffic
- Developed, tested and optimised ad landing pages
- Expanded the advertising campaigns with the introduction of Google Display ads
Content strategy & creation
- Guided content strategy and created regular blog content and lead generation content such as guides and reports, including original research
- Evolved understanding of key personas via workshop and interviews to guide marketing strategy and delivery
We Are All Connected were our first marketing agency and they really helped us to get serious about driving leads and traffic. The flexibility of the engagement was incredibly useful – we had access to specialists when we needed their input, and to Robin, the founder and director, for broader strategy discussions. This made all our activity much more cohesive and effective. Our overriding sense was that We Are All Connected were driven to make our collaboration work, to be the best it could be.
Jake Story, Marketing Director
