Storytelling is part of being human. You probably don’t need to think too much to rattle off a good yarn; but what’s really important is that the stories we tell, and the ways in which we tell them, stay fresh. Continue reading “Diary Of An SEO Newbie 3 : Natural Born Storytellers”
Diary Of An SEO Newbie 2: What Exactly Is Content Marketing?
How many writers wanted to ask that when they first entered the Land of SEO? This week, our SEO newbie wades through the buzzwords and attempts to separate the carrot from the swede in the opacity of digital marketing’s jargon soup… Continue reading “Diary Of An SEO Newbie 2: What Exactly Is Content Marketing?”
Aristotle, Austen And Ethical SEO…
What do these three have in common? They all advocate building relationships by being helpful and being nice, whether you are a Victorian aunt or a digital marketer… Continue reading “Aristotle, Austen And Ethical SEO…”
The Ethical SEO Reading Room
Welcome to our Reading Room. Here, we will review a book from the business, marketing, communications, personal development and general-doing-good-in-the-world shelves of the Ethical SEO library. Continue reading “The Ethical SEO Reading Room”
Review: ‘The Icarus Deception’ By Seth Godin
The Ethical SEO Reading Room is now open. This week, we have been reading the latest tome from everybody’s hero, Seth Godin, motivating Generation X to become Generation Z… Continue reading “Review: ‘The Icarus Deception’ By Seth Godin”
Diary Of An SEO Newbie 1: Leaving The Assembly Line
Want to know our digital marketing secret? We employ experienced professional writers, not technicians. Award-winning writer Tara Gould shares her experience of learning the digital ropes. This week: do you treat your writers like cogs or assets? Continue reading “Diary Of An SEO Newbie 1: Leaving The Assembly Line”
The We Are All Connected Guide To Keyword Research: Part 1
What has a fat head, a broad middle, a long tail and the power to make or break your business? Keywords. Continue reading “The We Are All Connected Guide To Keyword Research: Part 1”
Keyword Research Part 2: Thinking About Your Business
Before you can get going on any of the fun collation and analysis stuff, you need to start with a brainstorm. After all, the whole point of keyword research is your business – where it is now and where you want it to be going. Continue reading “Keyword Research Part 2: Thinking About Your Business”
Stop Talking, Start Listening
Are you struggling to find your ‘voice’? In content writing, as in storytelling, a strong authentic voice is key – but often elusive. Continue reading “Stop Talking, Start Listening”
Keyword Research Part 3: Become A Mindreader
Put your site visitor on the couch. Who are they? What do they want? Why do they want it? And how? Continue reading “Keyword Research Part 3: Become A Mindreader”