Think of your business as a story. The plot is all about getting the characters to find you, like what they see and buy your product. The characters are people sitting at their computers, just ordinary people…and your keywords are the script. Continue reading “Keyword Research Part 4: Building Personas”
Keyword Research Part 5: Putting (Key)Words In Your Mouth
If you are new to this keyword business, it can be easy to drown in jargon soup. Even if you are familiar with it, there may be new terms and classifications you could benefit from exploring further. Continue reading “Keyword Research Part 5: Putting (Key)Words In Your Mouth”
Keyword Research Part 6: The Tools
Let’s start by saying there are as many ways to go about keyword research as there are researchers. Everyone has their own method, their own tool configuration, and ultimately there is no right way. Continue reading “Keyword Research Part 6: The Tools”
Keyword Research Part 7: The Final Measure
You have your goals, you have focused your campaign and you have generated a (potentially very long) keyword list. How do you transform this bunch of random words into a tightly calibrated weapon of SEO power? Continue reading “Keyword Research Part 7: The Final Measure”
Who Do YOU Think You Are?
Freud, Jung, Sartre, Gatsby and former web chameleon Holly Dawson explore why you need to take the ‘persona’ out of ‘personality’… Continue reading “Who Do YOU Think You Are?”
SoLoMo…So What?
Should SoLoMo take the crown for Most Over-Blown SEO Concept Ever? We prefer ‘RePePsych… Continue reading “SoLoMo…So What?”
Your Inner Octopus
When it comes to competitive analysis, you need to get in touch with your inner octopus. Continue reading “Your Inner Octopus”
Blogger Outreach Part 4: Harvesting The Fruit – How to Maintain Your Momentum
So you’ve planted your crop. Some shoots are pushing through; some seeds are yet to germinate, some have shriveled and died. Here and there, a few tall plants have really begun to fruit. Continue reading “Blogger Outreach Part 4: Harvesting The Fruit – How to Maintain Your Momentum”
Blogger Outreach Part 3: Sowing The Seed – How to Get Your Content Placed
Plot chosen, seed chosen – now how do you go about planting it effectively? Continue reading “Blogger Outreach Part 3: Sowing The Seed – How to Get Your Content Placed”
Blogger Outreach Part 2: Choosing Your Crop – How to Write Effective Content
So you’ve chosen the right plot that will give you enough sun – now you have to decide what to plant. Continue reading “Blogger Outreach Part 2: Choosing Your Crop – How to Write Effective Content”